From go-to-market strategy to enterprise sales execution — I build the revenue systems that let ambitious companies grow in complex international markets.
Most tech and SaaS companies don't fail because of their product. They fail because of how they sell.
Your product has strong PMF but your European GTM isn't landing with enterprise buyers.
Your sales team lacks the structure and process to win — and retain — large, complex accounts.
You're entering new markets without the right local insight, network, or relationship capital.
Revenue feels unpredictable. Forecasting is guesswork. Pipeline quality is inconsistent.
I don't do vague advisory. I work alongside your team to diagnose what's broken, build what's missing, and drive the results you need.
Market entry, ICP definition, competitive positioning, and sales motion design for European and international expansion.
Building, enabling, and leading high-performance B2B sales teams that close complex, high-value enterprise deals consistently.
Pipeline structure, forecasting frameworks, CRM discipline, and the operating cadence that makes revenue predictable and scalable.
I've spent 10+ years in the trenches of B2B tech and SaaS sales — including enterprise and mid-market roles at Gartner, where I worked with some of the most complex buying organisations across EMEA. Today I partner with established tech and SaaS companies that have proven product-market fit and are ready to scale — helping them sharpen their sales effectiveness, build team capability, and break into international markets with confidence.
Real engagements. Real numbers.
A Series C LLM SaaS expanded headcount aggressively after funding without revisiting their sales strategy. I designed and ran targeted workshops for both sales and marketing teams, realigning them around enterprise sales fundamentals. The result: 6 new enterprise logos won across international markets within 16 months.
A Series A cybersecurity SaaS was scaling on founder-led sales with no repeatable process in place. In an advisory capacity, I built their sales methodology from scratch, trained the team on the fundamentals, and coached them through execution. Revenue more than doubled within a year.
An established LMS company with national and international presence was losing deals to a slow, unstructured sales cycle. Working with the CRO, I trained the team on sales fundamentals and redesigned their execution process. Within one quarter, deal velocity tripled and win rate improved significantly.
I focus on a specific type of engagement where I can drive the most impact.
Tech or SaaS company with proven product-market fit, ready to scale
Targeting mid-market or large enterprise buyers ($50k–$500k+ ACV)
Expanding into Europe or scaling across international markets
Needs senior sales leadership — fractional CRO, VP Sales, or strategic advisor
Leadership team that values direct, evidence-based thinking over comfortable advice
Companies seeking a fractional or interim sales leader to drive international expansion without a full-time hire
30 minutes. No pitch. A direct conversation about where you are and where you want to go.
Book a discovery callOr reach out directly: terramagra.a@gmail.com