Driving a High-Impact AI Product Launch

The CEO of a SaaS company using LLMs for speech recognition came to me with a stalled product launch.

The team was hesitant to move forward due to lack of product validation and rising concerns about new AI competitors entering the market. They knew the opportunity was time-sensitive, but they weren’t aligned or ready.

I led a focused due diligence process to get the launch back on track. We reviewed their market research, clarified competitor positioning, and reworked the product strategy. I ensured every piece, from product messaging to team alignment, was ready for a confident go-to-market push.

In just four weeks, I guided the CEO and leadership team through:

• A complete product readiness assessment

• Messaging refinement across product, marketing, and sales

• A strategic board presentation to re-align internal stakeholders

• Launch preparation with the GTM team, ensuring consistency across functions

The launch generated 176 qualified leads, a 64% increase over the previous campaign.

Within weeks:

• Over 60% of leads were qualified by sales

• 30%+ of demo attendees converted

• The effort added nearly €300,000 in ARR within the first quarter post-launch

From the client voice:

“Andrea helped us regain confidence and clarity at a critical moment. His strategic input aligned our team, sharpened our messaging, and turned a delayed product into a successful launch that generated real results, fast.”

— CEO, AI SaaS Company