How Evolve Achieved Organic Growth Through Strategic Transformation
How Andrea’s advice turned challenges into clarity—and risks into opportunities.
Riccardo Leone
7/18/20251 min read
When I launched my sports coaching startup, I faced major challenges: finding the right clients, managing resources, and dealing with co-founders who weren’t aligned with the business vision. These issues led to misunderstandings, wasted time, and slowed our progress.
Working with Andrea was a turning point. He helped me take full ownership of my work, rebrand the business instead of starting from scratch, and position myself across different segments of the sports industry. One of his most valuable insights was to carefully select clients and partners whose vision matched mine. By filtering out misaligned opportunities, I saved significant time, reduced stress, and built stronger long-term collaborations.
Andrea’s guidance also helped me restructure the organization around my vision for Evolve Tennis. This not only improved decision-making and strengthened our identity, but also gave me the confidence to expand into new projects that are both personally and professionally fulfilling.
Today, I feel far more stable and focused. My business is growing on solid foundations, supported by partners who share my values. Andrea’s approach is never intrusive but always thought-provoking—he consistently challenged me to find better solutions and step outside my comfort zone. The result has been a stronger business, a clearer sense of purpose, and renewed confidence in my capabilities.