Reviving Revenue Through a Scalable Partner Strategy

The CRO of an AI-powered marketing campaign generator was on the edge of burnout. His in-house sales team was underperforming and lagging behind targets.

Despite wanting to expand sales capacity, there was no approved budget to hire SDRs. A previous attempt to scale through channel partners had failed, leaving him with few viable options and mounting pressure to deliver.

I stepped in to re-evaluate and rebuild their partner strategy, identifying untapped potential in relationships they had previously written off.

We focused on activating high-potential partners through targeted incentives, clearer messaging, and simplified processes.

In just one week, I worked closely with the CRO to:

• Audit and reset their entire partner strategy

• Improve the partner-facing marketing materials

• Adjust commission structures to boost motivation and alignment

• Relaunch with a focused message to re-engage the top 10 partners

Within 8 weeks, the revitalized partner strategy delivered a 50% increase in sales pipeline contribution from channel partners—adding over €250,000 in ARR and reversing the downward sales trend.

What had previously failed became a sustainable growth engine—without the need for additional headcount or budget.

From the client feedback:

“Andrea helped us unlock value we didn’t even realize we were sitting on. He quickly reframed our partner strategy, made it actionable, and delivered results—fast. We turned a failing channel into a major revenue stream without hiring a single new rep.”

— CRO, AI Marketing SaaS